22 Sierra Coffee Co. was founded by two Air Force Veterans in April of 2020. While still serving, they lost several friends and co-workers to suicide. VA studies show that an average of 17-22 Veterans are lost to suicide each day. The number 22 has become a symbol of this epidemic. After separating from the Air Force, they wanted to continue to serve by turning their love of coffee into a way to raise money for organizations providing treatment and other services to Veterans and first responders, as well as raise awareness to the 22 a day epidemic. A portion of all sales are donated to these organizations.
Axios Investigations Firm, LLC, a Veteran-Owned and Operated business, is featuring a Veteran-Owned Company each month till the end of the year. We are doing this to show our support for our military family and help other Veteran-Owned companies get back on their feet during the COVID19 crisis. “We Rise By Lifting Others.” – Robert Ingersoll